Search Engine Marketing

The Ultimate Guide to SEM

Many companies take a one-size-fits-all approach to implementing a Search Engine Marketing (also known as SEM) plan for their clients. At White Collar Media, we design and implement a Search Engine Marketing program that is exclusively designed for your business. Our team of experts will first assess your unique business goals, including the market, competition, and financial challenges. We will then create a custom strategy for you to maximize your search ROI, or "return on investment."

SEO and PPC is Only Your First Step

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are proven methods to cost-effectively find highly qualified prospects and direct these prospective customers to your website.

Successful SEM, however, requires more than SEO or PPC campaigns. White Collar Media will provide you with a comprehensive strategy and suite of search marketing services designed to maximize your ROI.

White Collar Media will help your business maximize its search marketing ROI by

    • Finding prospects
    • Driving traffic to your website
    • Engaging visitors
    • Converting visits into results

Search Engine Marketing Needs Assessment

Your website communicates who you are, what you offer, and your prospective clients should do business with you. How your website communicates this is directly linked to how your clients find you through the various search engines. The SEM experts at White Collar Media will provide you with a custom Search Engine Marketing needs assessment that will drive the future of your internet marketing plan through:

    • Making your website search engine friendly: Your website design and content will be the main key to encouraging the search engines from learning more about your site.
    • Selecting effective keywords for your business: We will provide you with the right key words phrases that will drive pre-qualified sales leads to your website.
    • Increasing the "popularity" of your site ranks you higher: The more well regarded your website is in your virtual community, the more credible sources and recommendations it will have. This will, in turn, make your site rank higher on search engines.
    • Assessing the results: You don't have an unlimited marketing budget. We will measure the results of your marketing campaign, to squeeze more out of your marketing budget.

Request a Custom Search Engine Marketing Analysis Today

To learn more about the custom Search Engine Marketing programs and analysis White Collar Media can provide for your business, contact us.